Festival seasons decide the year for most retail businesses in Tamil Nadu. The shops that win are the ones that start early. Use this checklist with your team.
6 weeks before
- Decide the offer: discount, combo, free gift or lucky draw.
- Book hoarding and flex spots in the busiest junctions before they sell out.
- Brief your agency on the theme, colours and key products.
4 weeks before
- Finalise hoarding, flyer and newspaper designs.
- Shoot product photos and a short ad film or reel.
- Plan the social media calendar: teaser, launch, countdown, last-day posts.
2 weeks before
- Put up hoardings and start the teaser posts.
- Launch Facebook and Instagram ads targeted to your town and nearby villages.
- Update your Google Business Profile with the offer and festival hours.
During the festival
- Post daily stories with crowd photos and new arrivals.
- Go live on Facebook or Instagram for special events.
- Reply quickly to WhatsApp enquiries. That is where most orders come from.
After the festival
- Thank customers with a post and ask for Google reviews.
- Check which ads brought the most calls and keep that for next year.
Need help with your festival campaign? Contact DOT Advertising and we will plan it end to end.