Branding serves as the foundation for all efforts to increase sales volume. This foundation also serves as the brand’s identity, distinguishing one brand from another in the market. When the market for a particular product is saturated, the brand becomes the only selling point to push the product onto the market. For gaining the credibility of the target audience, a brand is key. It is inevitable that a business will fail in the market without proper branding efforts. Only a brand that has established itself in the minds of customers can confidently compete in the market.