We are on the network more than ever today. Social media marketing helps create, converse and connect with business relevant audience, and engage for building authentic, meaningful relationships on a personal level with your clients and customers. There are good social media marketing campaigns that help you engage, and then there are great social media marketing professionals that help you build and maintain real, meaningful connect with your audience. Social media marketing (SMM) is evolving as a marketing resource with its increasing influence for companies, small businesses and brands alike. Exposure on social media platforms can increase visibility, especially because search engines are now integrating updates and profiles into their search results dynamically; it means social media marketing has become supremely important to even show up as a search result.